Magali Lafleur

MAGALI
LAFLEUR

AS A DESIGNER, I AM THE VISUAL TRANSLATOR TO THE UNIVERSAL LANGUAGE OF IDEAS.

As an adopted Chinese-Canadian raised in Montréal, I bring authentic cultural insight to global campaigns. Having lived and traveled across multiple continents, I understand diverse markets and audiences intimately. My work spans leading brands including Canada Goose, Lexus, Bell, American Express, Subway, Maxi, Van Houtte, and Food & Drink Magazine, and more.

In my spare time, I am sipping on tea while knitting, practicing my ceramics stretching and breathing through yoga, and dancing with my dog while listing to 70s-80s salsa music.

Let’s chat: magali.jlafleur@gmail.com

LIFE EXPERIENCE

Education

2014
OCAD U, Drawing & Painting

2019
OCAD U, Advertising, B. Des

2019
TMU, Fundamentals of Interior Design, Certificate

Work

Nov 2025 - Present
Canada Goose, Graphic Designer

Jan 2017 - Present
Freelance, Graphic Designer & Art Director

Jan 2023 - Nov 2024
Freelance, Film Production Designer

Aug 2021 - Nov 2022
Dentsu Creative, Art Director

Jan 2021 - Jun 2021
lg2, Junior Art Director

CV PDF available upon request

Referrals

Available upon request

Digital Competencies

Figma
Adobe Suite
Google Suite
Microsoft Office
Apple Suite
Midjourney/AI image generation & modification
Sketchup

Soft Skills

Only child
Fluent in French & English
Soy un hablante intermedio de español, pero por favorrrr habla despacio, voy a llorar
Empathetic & patient
Creative thinker
Visual learner & teacher
Collaborator & independant
Client facing
Organized (if accountable)
Accountable (if organized)

Awards

2023, Applied Arts

2021, Young Shits - Professional Category (on behalf of lg2)

2019, OCAD U Master’s Presentation Thesis Project

2019, OCAD U Master’s Presentation Group Project

Last Updated 05.02.2026

SELECTED WORK

1. Kim Crawford

Featured in Applied Arts 2023

Kim Crawford paired distinctive visuals with each wine to encourage purposeful purchases, addressing the spring sales challenge where consumers bought without a specific occasion in mind.

Tools & Services: Adobe Suite, Google Suite

Role: Art Director

Creative Directors: Michael Aronson & Julien Thiry
Photographer: Coup & Co., James Tse
Prop Stylist: Andrea McCrindle
Food Stylist: Christopher St.Onge

2. Looking Glass

A calming visual identity was crafted for a grief therapy clinic, conveying care and stability during mourning. Through unified soothing design elements across all platforms, a compassionate brand presence was created where clients feel understood and supported—transforming the visual language itself into a gesture of empathy.

Tools & Services: Figma, Illustrator, Conceptualization, & Branding

Role: Graphic Designer

3. Outpost Coffee Roasters

The revamp swings the opposite direction from their current branding — an oversized, blobby display typeface bleeds off each bag as texture more than text, distinct background colors per roast keep the line cohesive and shelf-distinguishable. Warm, graphic, and confident — serious without being sterile. The brand colours stayed similar with a couple of added colours to freshen up the brand.

Tools & Services: Figma, Adobe Suite

Role: Graphic Designer, Brand Identity & Logo Designer

4. Kabrita
LINK

Kabrita needed to communicate the benefits of goat milk formula without making direct health claims. We solved this with a talking baby goat character that answers parent questions with cheeky bleats, letting consumers reach their own conclusions while the brand stays legally compliant.

Role: Art Director

Tools & Services: Adobe Suite, Google Suite

Produced by Little-Giant Motion

5. Equip Foods

A modern visual identity was crafted to elevate a trusted product into the contemporary marketplace. Through refined design elements across all touchpoints, the familiar brand was transformed with a sophisticated aesthetic—maintaining reliability while signaling innovation and growth.

Tools & Services: Graphic Design, Packaging Design, Client Communication

Role: Graphic Designer & Packaging Design

6. Canada Goose x Courchevel

The coldest country builds the warmest community. Canada Goose brought its iconic parkas to a Courchevel gondola lounge, creating an immersive experience for luxury skiers who refuse to compromise. From frozen Canadian landscapes to pristine Alpine peaks, our heritage speaks for itself. When you're built for the harshest winters on earth, everywhere else feels like home. Welcome to where Canadian expertise meets Alpine luxury.

Tools & Services: Figma, Adobe Suite

Role: Graphic Designer

Copywriter: Andrea Zinn